Our Blog Random ramblings, ideas and thoughts.
Posted by Russell

Using the power of video to explain a concept

For companies that have a new, revolutionary idea or concept explaining that concept and the benefits it can bring is crucial to getting a customer interested and ultimately winning the conversion.

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Russell
Posted by Jack

Sony Music Europe - Google Analytics rollout for Brightcove video players

Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players.

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Jack
Posted by Amie

Mizuno Europe - new website launch

We’ve rolled out a smoking hot new website for Mizuno Golf, one of the world’s leading sports equipment companies.

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Amie
Posted by Russell

Sorce - new site and conversion campaign

Sorce specialise in intranet, extranet and portal software with clients such as Virgin, NHS and Manchester United.

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Russell
Posted by Pat

New Magento site launch – Born to Toddle

We’ve been busy creating a new Magento ecommerce store for on retailing start-up Born to Toddle. The new site specialises in combining high quality traditional and innovative products for 0 to 5 year olds.

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Pat
Posted by Jack

Obtain an 18% site conversion rate using conversion driven email marketing campaigns

A large, well known online retailer recently appointed Webexpectations as their Email Service Provider (ESP) to plan and deliver effective email marketing campaigns with revenue as the Key Performance Indicator (KPI).   However, email marketing isn’t only about driving conversions and sales.  Email marketing is also used for:

Awareness – making your recipients aware of your products [...]

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Jack
Posted by Sheetal

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]

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Sheetal
Posted by Russell

Are you Confused.com?

The ConversionWorks team have been busy training Confused.com marketing gurus on how to harness the power of multivariate testing to increase website sales.

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Russell
Posted by Chris Head

Boutique hotel specialists Mr & Mrs Smith integrate offline tracking into Google Analytics

For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to measure and record all of your customers that decide to phone rather than book online?

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Chris Head
Posted by Kate

Developing the British Credit Trust Website

Webexpectations were asked to create a new, easy-to-use car loans website for British Credit Trust where both existing and new customers could apply for car loans online; these can be made towards a wide range of cars available on the website itself.

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Kate