ICI Paints Colour Scheme Selector
ICI Paints have recently rolled-out their new Colour Scheme Selector – designed and planned by Webexpectations. As the world’s number one in decorative paints, ICI aim to make choosing the right colour schemes as easy and pain-free as possible.
The new interactive tool guides users through the process of selecting a complete colour scheme for their home. Confident users have the freedom they need to create their own colour schemes, whilst those needing guidance can view suggested schemes and are guided through the process step-by-step.
The system is fully customisable by any of ICI’s brands and can be translated into any language. Colour Scheme Selector is already live in Argentina, Puerto Rico and Malaysia, with Brazil, France and Hong Kong to follow later in the year.
“This was another exciting project from ICI Paints for Webexpectations to get stuck into. We were able to fully utilise and explore our Flash skills and create an online tool which is globally successful.”
Head of Creative
Click here to take a peek at Colour Scheme Selector.