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Workshop feedback = rocketing performance

“We used to get one enquiry a week in our country, we’re now getting three or four a day”

“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”

Spring Global MailThat’s the kind of feedback that puts a smile on our face when speaking with our clients, especially as the new site had only been live for a month and we were only just starting to rollout their Google marketing campaign.

At a recent marketing workshop with Spring Global Mail in Amsterdam we gave Spring’s European team of marketing managers a crash course on how to deliver a successful Google driven marketing campaign.

As with all our Marketing Workshops the idea wasn’t to train the team on the difference between title tags and Meta data but instead to talk them through the importance of structuring a campaign on the right goals – in this case sales leads.

We find that once clients have a better understanding of what questions to ask and goals to set, they will get much better results from their marketing budgets and will be far more willing to invest in online marketing.

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Russell
Posted by Russell
October 10th, 2008 » Read a little more about Russell
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1 comment

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Anonymous October 10, 2008

Well-mannered appointment! Tot up to favorite

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