http://www.webexpectations.com/blog/2009/02/12/are-easyjet-using-ab-testing-on-their-email-campaigns/ User centred + Conversion driven design Sat, 15 Sep 2012 05:42:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.webexpectations.com/blog/2009/02/12/are-easyjet-using-ab-testing-on-their-email-campaigns/comment-page-1/#comment-17526 steffen Tue, 22 Sep 2009 14:30:41 +0000 http://www.webexpectations.com/blog/?p=419#comment-17526 no they are just using multiple subject lines, My mail service provider does multi subject lines, and in a way it is A/B'ing it sends out a bunch in the first hour and the subject line with the most opens then gets used for the rest of the send, Noit accurate or refined - but at least its trying! I wonder if easyjet use pure? iheff.com no they are just using multiple subject lines, My mail service provider does multi subject lines, and in a way it is A/B’ing it sends out a bunch in the first hour and the subject line with the most opens then gets used for the rest of the send, Noit accurate or refined – but at least its trying!
I wonder if easyjet use pure?
iheff.com

]]>