The ConversionWorks team have been busy training Confused.com marketing gurus on how to harness the power of multivariate testing to increase website sales.
For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to measure and record all of your customers that decide to phone rather than book online?
Webexpectations were asked to create a new, easy-to-use car loans website for British Credit Trust where both existing and new customers could apply for car loans online; these can be made towards a wide range of cars available on the website itself.
