Our Blog

Random ramblings, ideas and thoughts.

Posted by Russell

Interserve plc launches new corporate site

The Webexpectations team have been working hard with Interserve plc to launch a new corporate website for the London Stock Exchange listed company. Interserve have an annual turnover of £1.9billion and over 50,000 employees and is one of the largest support services and construction companies in the UK.

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Russell
Posted by Sheetal

Beautiful Mayfair Hotel Blog goes live

The Mayfair Hotel is one of London’s landmark hotels, sitting in the heart of London on Stratton Street. Familiar guests include Elton John, Kate Moss, Naomi Campbell, Stella McCartney and Pink…

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Sheetal
Posted by Amie

New Client: Tottenham Hotspurs

Our team of conversion experts has partnered with Tottenham Hotspur to manage their online analytics and conversion rate optimisation. The partnership will focus on helping Spurs to get better insight into the performance of their website using Google Analytics combined with Multivariate Testing…

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Amie
Posted by Doug

Using data to prove correlation in data sets

When the snow falls, you expect to sell more woolly hats and gloves. When it rains, umbrellas become the ‘must have’ accessory for the dryer pedestrian. You expect these things to happen because it is common sense but would you wager the price of a decent meal on the outcome of the weather…

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Doug
Posted by Sheetal

Google Conversion Clinics

Our Conversion Team were at Google’s London office last week running a conversion clinic with Google for some of Google’s top clients.

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Sheetal
Posted by Doug

Averages and Realtime data – how to and how not to

Recently, I bought a new car as my old faithful chariot was becoming uneconomical to keep running. Having put my hard earned cash in the car dealer’s hand, I was the proud owner of a very nearly new motor!

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Doug