Our Blog

This week I had the pleasure of attending the UX London event at the Cumberland Hotel in central London.

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Webexpectations are the 1st and only UK agency to be tripled certified by Google. We’re now accredited as Google Analytics Authorised Consultants, Google Website Optimizer Authorised Consultants and we’re now a Google Adwords Qualified Company.
Why are the 3 badges important?
Google have formally recognised us as experts in driving targeted visitors to your site and then [...]

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We’re always keen to hear what Google has to say about increasing conversions, and having recently received Google’s how-to guide were in high spirits at spotting a quote from our very own Chris Head:

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Unless this is your first visit to our website, you might have noticed that it’s had facelift. Two of the multitude of things that happen here before anything goes live are: our developers go on a little bug hunt and get rid

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Hello lovely web folk. We hope you’ve enjoyed looking over the new website. If you fancy having a nosey at some of our past work, look no further. We’re passionate about the websites we create; so here is a taster of work from our 150+ client base to ogle over.

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We’re hiring!
We’re looking for a first rate Adwords Account manager with a top notch understanding of Google Analytics.
Google Adwords / Analytics Executive
Working for Berkshire’s only Google Accredited partner, you will be working in a ‘hands on’ role, with a minimum of 2 years experience in the management and development of Pay Per Click (PPC) campaigns.
You [...]

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By coincidence I’m signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers emails from the company which landed in both inboxes as usual. This time however I noticed something different – even though the content of the emails and the discount [...]

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Let’s talk about forms.
Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They are a key part of your sites processes and are a point of direct interaction with your clients.
However, they are completely neglected. Budgets are spent on more obvious areas with very [...]

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E-mail marketing is a powerful tool which is set to grow over the next few years. So why is it that more than 40% of these do not work in all e-mail clients?
The answer is simple. Building HTML e-mails is an art where the normal rules of HTML go out the window! [...]

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“We used to get one enquiry a week in our country, we’re now getting three or four a day”
“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”
That’s the kind of feedback that puts a smile on our face when speaking with our clients, [...]

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