Our Blog

Random ramblings, ideas and thoughts.

Posted by Chris Martin

How Self Referrals Harm Your Web Analytics Data

Self referrals can be a real pain in Google Analytics and more importantly they can make it difficult to make important business decisions about your marketing.

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Chris Martin
Posted by Jenny Woolmer

(Not-so) New Addition to the Conversion Team!

Hard to believe I’ve been a member of the Conversion team for over 6 months now, it’s absolutely flown by and I’ve had a great time settling in!

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Jenny Woolmer
Posted by Craig

Search Engine Friendly Sites

At Webexpectations not only do we design user friendly websites that are built to convert visitors into customers we build web sites that are search engine friendly. As a Google Certified partner WE feel this is a factor of the up most importance.

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Craig
Posted by Amie

New Client: Tottenham Hotspurs

Our team of conversion experts has partnered with Tottenham Hotspur to manage their online analytics and conversion rate optimisation. The partnership will focus on helping Spurs to get better insight into the performance of their website using Google Analytics combined with Multivariate Testing…

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Amie
Posted by Doug

Using data to prove correlation in data sets

When the snow falls, you expect to sell more woolly hats and gloves. When it rains, umbrellas become the ‘must have’ accessory for the dryer pedestrian. You expect these things to happen because it is common sense but would you wager the price of a decent meal on the outcome of the weather…

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Doug
Posted by Sheetal

Google Conversion Clinics

Our Conversion Team were at Google’s London office last week running a conversion clinic with Google for some of Google’s top clients.

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Sheetal
Posted by Doug

Averages and Realtime data – how to and how not to

Recently, I bought a new car as my old faithful chariot was becoming uneconomical to keep running. Having put my hard earned cash in the car dealer’s hand, I was the proud owner of a very nearly new motor!

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Doug
Posted by Doug

Google Analytics Individual Qualifications at Webexpectations

As ‘the new guy’ in the team I have noticed on numerous occasions over the last six weeks how everyone’s passion for web analytics plays a huge part in delivering value to our clients.

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Doug
Posted by Russell

Using the power of video to explain a concept

For companies that have a new, revolutionary idea or concept explaining that concept and the benefits it can bring is crucial to getting a customer interested and ultimately winning the conversion.

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Russell
Posted by Doug

Sony Music Europe – Google Analytics rollout for Brightcove video players

Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players.

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Doug