Recently, I bought a new car as my old faithful chariot was becoming uneconomical to keep running. Having put my hard earned cash in the car dealer’s hand, I was the proud owner of a very nearly new motor!
A large, well known online retailer recently appointed Webexpectations as their Email Service Provider (ESP) to plan and deliver effective email marketing campaigns with revenue as the Key Performance Indicator (KPI). However, email marketing isn’t only about driving conversions and sales. Email marketing is also used for:
Awareness – making your recipients aware of your products [...]
How do you make your email stand out and more importantly how do you make sure your message gets through? Email marketing is an effective marketing tool if done well…
An email recipient’s inbox is typically filled up on a daily basis with spam type mail. Stopping your email from dropping straight into the spam box [...]
By coincidence I’m signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers emails from the company which landed in both inboxes as usual. This time however I noticed something different – even though the content of the emails and the discount [...]
E-mail marketing is a powerful tool which is set to grow over the next few years. So why is it that more than 40% of these do not work in all e-mail clients?
The answer is simple. Building HTML e-mails is an art where the normal rules of HTML go out the window! Unlike web browsers [...]
