Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players.
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]
Quality has always been of up-most importance for us. We passionately believe there is a right way and a wrong way to build a website and that quality isn’t something that’s optional.
We’re thrilled to announce that Webexpectations has become one of the first partners to join Google’s new Conversion Professionals (GCP) programme - a network of conversion experts that specialise in growing your online business through conversion rate optimisation…
Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from the likes of Dell, Dabs, Figleaves, Lastminute.com
Improving sales in a falling market is a priority for any company. Although it may sound like a dream, for many websites it’s a real possibility if you have the understanding and tools to make it happen.
Those of us that work in online marketing are very spoilt. With a well setup analytics solution we have access to 100’s of individual metrics about website/visitor interaction.
A common mistake we see clients making when choosing their analytics provider is confusing the fact that Google Analytics is free with it being ‘cheap’ or second rate.
Google Analytics is powerful, enterprise level, intuitive, user-friendly, feature rich, reliable, secure, fast and responsive.
Stop and think - what do you need from your analytics software?
You should [...]
Analytics software is a waste of money. Ok that isn’t strictly true, but I am trying to make an important point: Pay for insight not software.
You shouldn’t be investing in analytics software because it has widget x. You should be investing in analytics software to better understand your website, improve its performance and make more [...]
Let’s talk about forms.
Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They are a key part of your sites processes and are a point of direct interaction with your clients.
However, they are completely neglected. Budgets are spent on more obvious areas with very [...]
