Improving sales in a falling market is a priority for any company. Although it may sound like a dream, for many websites it’s a real possibility if you have the understanding and tools to make it happen.
Those of us that work in online marketing are very spoilt. With a well setup analytics solution we have access to 100’s of individual metrics about website/visitor interaction.
A common mistake we see clients making when choosing their analytics provider is confusing the fact that Google Analytics is free with it being ‘cheap’ or second rate.
Google Analytics is powerful, enterprise level, intuitive, user-friendly, feature rich, reliable, secure, fast and responsive.
Stop and think – what do you need from your analytics software?
You should [...]
Analytics software is a waste of money. Ok that isn’t strictly true, but I am trying to make an important point: Pay for insight not software.
You shouldn’t be investing in analytics software because it has widget x. You should be investing in analytics software to better understand your website, improve its performance and make more [...]
Let’s talk about forms.
Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They are a key part of your sites processes and are a point of direct interaction with your clients.
However, they are completely neglected. Budgets are spent on more obvious areas with very [...]
Fact: The majority of Google Analytics accounts are installed or used incorrectly.
Why: Because Google have made the process of setting up Google Analytics as easy as a-b-c. Anyone with basic technical skills can get it running, but quite often they make mistakes that reduce its accuracy and just as importantly its usefulness.
Let’s take a look [...]
Ok, I’m going to start this post with a statement:
Chances are you are currently paying for Adwords phrases that are in no way related to your business and will never generate a sale or enquiry. So you’re throwing away a big chunk of your money.
Now that I’ve got your attention let me explain:
Accessibility, the process of making a website accessible to all users, has a number of commonalities with SEO (search engine optimisation). An accessible site ensures the main elements of a web page, including navigation, content, images and forms, are accessible to users. When a site is optimised for search engines, there is a very similar [...]
