24
Feb
2010
Posted by Russell
Sorce – new site and conversion campaign
Sorce specialise in intranet, extranet and portal software with clients such as Virgin, NHS and Manchester United.
Our Blog
Random ramblings, ideas and thoughts.
6
Jan
2010
Posted by Doug
Obtain an 18% site conversion rate using conversion driven email marketing campaigns
A large, well known online retailer recently appointed Webexpectations as their Email Service Provider (ESP) to plan and deliver effective email marketing campaigns with revenue as the Key Performance Indicator (KPI). However, email marketing isn’t only about driving conversions and sales. Email marketing is also used for:
Awareness – making your recipients aware of your products [...]
4
Nov
2009
Posted by Sheetal
What do smart companies like The May Fair Hotel do in a recession?
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]
13
Oct
2009
Posted by Doug
Boutique hotel specialists Mr & Mrs Smith integrate offline tracking into Google Analytics
For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to measure and record all of your customers that decide to phone rather than book online?
21
Sep
2009
Posted by Yousaf
Five small (but important) reasons to use Webexpectations…
Quality has always been of up-most importance for us. We passionately believe there is a right way and a wrong way to build a website and that quality isn’t something that’s optional.
17
Sep
2009
Posted by Amie
Free Google Webinar: Make Your Website Work
Russell Sutton, the MD of Webexpectations had been asked to present a Google webinar, hosted at Google, giving the listeners a step by step process to improve their site’s profitability and boost AdWords ROI.
10
Jul
2009
Posted by Doug
Google Webinar
We will be running a webinar with Google UK next Tuesday (14th July) at 3pm.
The webinar is targeted at financial service organisations and aims to provide insight into the best techniques for improving website ROI and conversion rates.
9
Jul
2009
Posted by Russell
Webexpectations joins new Google Conversion Professionals programme
We’re thrilled to announce that Webexpectations has become one of the first partners to join Google’s new Conversion Professionals (GCP) programme – a network of conversion experts that specialise in growing your online business through conversion rate optimisation…
23
Jun
2009
Posted by Russell
Notes from Google’s eCommerce Summit
Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from the likes of Dell, Dabs, Figleaves, Lastminute.com
4
Jun
2009
Posted by Russell
Increase e-commerce sales by tackling your customer’s FUDs
What the hell are FUD’s?
They’re all the little nagging questions in the back of your customer’s mind that are preventing them from buying from you. Answer your customer’s fears, uncertainties and doubts and the result is more people that feel comfortable about taking the leap and buying your products.
See how we increased conversions by 5% [...]
