Our Blog

Random ramblings, ideas and thoughts.

Posted by Chris Head

Boutique hotel specialists Mr & Mrs Smith integrate offline tracking into Google Analytics

For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to measure and record all of your customers that decide to phone rather than book online?

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Chris Head
Posted by Yousaf

Five small (but important) reasons to use Webexpectations…

Quality has always been of up-most importance for us. We passionately believe there is a right way and a wrong way to build a website and that quality isn’t something that’s optional.

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Yousaf
Posted by Amie

Free Google Webinar: Make Your Website Work

Russell Sutton, the MD of Webexpectations had been asked to present a Google webinar, hosted at Google, giving the listeners a step by step process to improve their site’s profitability and boost AdWords ROI.

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Amie
Posted by Chris Head

Google Webinar

We will be running a webinar with Google UK next Tuesday (14th July) at 3pm.

The webinar is targeted at financial service organisations and aims to provide insight into the best techniques for improving website ROI and conversion rates.

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Chris Head
Posted by Russell

Webexpectations joins new Google Conversion Professionals programme

We’re thrilled to announce that Webexpectations has become one of the first partners to join Google’s new Conversion Professionals (GCP) programme – a network of conversion experts that specialise in growing your online business through conversion rate optimisation…

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Russell
Posted by Russell

Notes from Google’s eCommerce Summit

Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from the likes of Dell, Dabs, Figleaves, Lastminute.com

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Russell
Posted by Russell

Increase e-commerce sales by tackling your customer’s FUDs

What the hell are FUD’s?

They’re all the little nagging questions in the back of your customer’s mind that are preventing them from buying from you. Answer your customer’s fears, uncertainties and doubts and the result is more people that feel comfortable about taking the leap and buying your products.
See how we increased conversions by 5% [...]

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Russell
Posted by Aliya

Google Analytics tracking is now available for Adobe Flash

For all those addicted to monitoring and analyzing the traffic on your website, you will be very impressed with the newly available Google Analytics API for Adobe Flash.

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Aliya
Posted by Russell

Webex conversion team run two Google Workshops

Last week the Webexpectations conversion team (ConversionWorks) were down at Google’s London office running two workshops aimed at giving Adwords clients a useful insight into the latest multivariate testing and web analytics techniques.
Some of Britain’s leading retail and finance companies attended the two workshop sessions, which focussed on techniques for improving website return-on-investment (ROI). A [...]

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Russell
Posted by Sheetal

The power of a call to action

Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.

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Sheetal