For all those addicted to monitoring and analyzing the traffic on your website, you will be very impressed with the newly available Google Analytics API for Adobe Flash.
Last week the Webexpectations conversion team (ConversionWorks) were down at Google’s London office running two workshops aimed at giving Adwords clients a useful insight into the latest multivariate testing and web analytics techniques.
Some of Britain’s leading retail and finance companies attended the two workshop sessions, which focussed on techniques for improving website return-on-investment (ROI). A [...]
Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.
We have Omniture installed but we’re not using it. Can we use Google Analytics instead?
Erm, yep you can easily install Google Analytics and not use that as well!
Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
How do you make your email stand out and more importantly how do you make sure your message gets through? Email marketing is an effective marketing tool if done well…
An email recipient’s inbox is typically filled up on a daily basis with spam type mail. Stopping your email from dropping straight into the spam box [...]
91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the competitors)
If [...]
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a lot [...]
Improving sales in a falling market is a priority for any company. Although it may sound like a dream, for many websites it’s a real possibility if you have the understanding and tools to make it happen.
Eliminating anything on your website that causes uncertainty could get you thousands more sales and conversions. Your website needs to answer all the questions visitors might have, even before they can think of them!
