Our Blog

Random ramblings, ideas and thoughts.

Posted by Amie

New Client: Tottenham Hotspurs

Our team of conversion experts has partnered with Tottenham Hotspur to manage their online analytics and conversion rate optimisation. The partnership will focus on helping Spurs to get better insight into the performance of their website using Google Analytics combined with Multivariate Testing…

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Amie
Posted by Doug

Averages and Realtime data – how to and how not to

Recently, I bought a new car as my old faithful chariot was becoming uneconomical to keep running. Having put my hard earned cash in the car dealer’s hand, I was the proud owner of a very nearly new motor!

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Doug
Posted by Sheetal

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]

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Sheetal
Posted by Doug

Google Webinar

We will be running a webinar with Google UK next Tuesday (14th July) at 3pm.

The webinar is targeted at financial service organisations and aims to provide insight into the best techniques for improving website ROI and conversion rates.

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Doug
Posted by Russell

Webexpectations joins new Google Conversion Professionals programme

We’re thrilled to announce that Webexpectations has become one of the first partners to join Google’s new Conversion Professionals (GCP) programme – a network of conversion experts that specialise in growing your online business through conversion rate optimisation…

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Russell
Posted by Russell

Notes from Google’s eCommerce Summit

Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from the likes of Dell, Dabs, Figleaves, Lastminute.com

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Russell
Posted by Russell

Increase e-commerce sales by tackling your customer’s FUDs

What the hell are FUD’s?

They’re all the little nagging questions in the back of your customer’s mind that are preventing them from buying from you. Answer your customer’s fears, uncertainties and doubts and the result is more people that feel comfortable about taking the leap and buying your products.
See how we increased conversions by 5% [...]

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Russell
Posted by Sheetal

The power of a call to action

Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.

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Sheetal
Posted by Doug

Google Blog: Recession busting tips – how to improve website sales in a recession

Improving sales in a falling market is a priority for any company. Although it may sound like a dream, for many websites it’s a real possibility if you have the understanding and tools to make it happen.

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Doug
Posted by Sheetal

Design Showcase

Hello lovely web folk. We hope you’ve enjoyed looking over the new website. If you fancy having a nosey at some of our past work, look no further. We’re passionate about the websites we create; so here is a taster of work from our 150+ client base to ogle over.

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Sheetal