For companies that have a new, revolutionary idea or concept explaining that concept and the benefits it can bring is crucial to getting a customer interested and ultimately winning the conversion.
We’ve been busy creating a new Magento ecommerce store for on retailing start-up Born to Toddle. The new site specialises in combining high quality traditional and innovative products for 0 to 5 year olds.
Google held their first ever eCommerce Summit last week, assembling the UK’s foremost online retailing talent with senior eCommerce managers from the likes of Dell, Dabs, Figleaves, Lastminute.com
What the hell are FUD’s?
They’re all the little nagging questions in the back of your customer’s mind that are preventing them from buying from you. Answer your customer’s fears, uncertainties and doubts and the result is more people that feel comfortable about taking the leap and buying your products.
See how we increased conversions by 5% [...]
So you’ve just launched your new website and driven loads of traffic to it, yet conversions and sales are worryingly low. Could the reason be a bad smell?
A one-day workshop proved to be an eye-opener to the potential of addressing the user experience first, rather than the look and feel, when designing a website from the ground up.
Nowadays, you cannot justify unnecessary spending. Therefore, when it comes to your website, a comprehensive approach to its design is essential; and a clear idea [...]
Ch-ch-ch-changes
So it’s finally happened. Matt our resident technical wizard guru man has moved me onto Zimbra, our new e-mail server. It isn’t really shiny and new anymore; I’ve just been trying to avoid the move for so long. A designer scared of change… surely not!
The problem with web design, is that everyone uses websites and as such everyone has an opinion. This can sometimes be more of a hindrance than a help when redesigning your site as everyone’s opinion is valid but whose opinion is right?
This does raise an interesting question - who should have the final say on [...]
“We used to get one enquiry a week in our country, we’re now getting three or four a day”
“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”
That’s the kind of feedback that puts a smile on our face when speaking with our clients, [...]
Google’s Website Optimiser is the latest addition to Google’s suite of web improvement and traffic generation tools, and has been available for a number of months now. We’ve been using it and so far we’re very impressed. Before we can understand where this new tool fits into our web marketing strategy, we first need [...]
