Our Conversion Team were at Google’s London office last week running a conversion clinic with Google for some of Google’s top clients.
A large, well known online retailer recently appointed Webexpectations as their Email Service Provider (ESP) to plan and deliver effective email marketing campaigns with revenue as the Key Performance Indicator (KPI). However, email marketing isn’t only about driving conversions and sales. Email marketing is also used for:
Awareness – making your recipients aware of your products [...]
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]
For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to measure and record all of your customers that decide to phone rather than book online?
Ever wondered how Amazon came to dominate online retailing? Amazon’s conversion rate is reported to be as high as 9.6%* whilst the rest of the UK
Russell Sutton, the MD of Webexpectations had been asked to present a Google webinar, hosted at Google, giving the listeners a step by step process to improve their site’s profitability and boost AdWords ROI.
We’re thrilled to announce that Webexpectations has become one of the first partners to join Google’s new Conversion Professionals (GCP) programme – a network of conversion experts that specialise in growing your online business through conversion rate optimisation…
What the hell are FUD’s?
They’re all the little nagging questions in the back of your customer’s mind that are preventing them from buying from you. Answer your customer’s fears, uncertainties and doubts and the result is more people that feel comfortable about taking the leap and buying your products.
See how we increased conversions by 5% [...]
Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.
Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
