Our Blog

Random ramblings, ideas and thoughts.

Posted by Jack

Obtain an 18% site conversion rate using conversion driven email marketing campaigns

A large, well known online retailer recently appointed Webexpectations as their Email Service Provider (ESP) to plan and deliver effective email marketing campaigns with revenue as the Key Performance Indicator (KPI).   However, email marketing isn’t only about driving conversions and sales.  Email marketing is also used for:

Awareness – making your recipients aware of your products [...]

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Jack
Posted by Sheetal

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]

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Sheetal
Posted by Russell

Video: Amazon’s use of multivariate testing to improve website sales

Ever wondered how Amazon came to dominate online retailing? Amazon’s conversion rate is reported to be as high as 9.6%* whilst the rest of the UK

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Russell
Posted by Sheetal

The power of a call to action

Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.

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Sheetal
Posted by Pat

The Power of A/B Testing

Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]

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Pat
Posted by Amie

Multivariate testing doubles sales

91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the [...]

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Amie
Posted by Amie

How Google increased AdWords signups by 20% using multivariate testing

I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a [...]

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Amie
Posted by Russell

Google’s how-to guide for increasing conversions

We’re always keen to hear what Google has to say about increasing conversions, and having recently received Google’s how-to guide were in high spirits at spotting a quote from our very own Chris Head:

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Russell
Posted by Jack

Google Blog: Recession busting tips - how to improve website sales in a recession

Improving sales in a falling market is a priority for any company. Although it may sound like a dream, for many websites it’s a real possibility if you have the understanding and tools to make it happen.

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Jack
Posted by Chris Head

Getting the forms right

Let’s talk about forms.
Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They are a key part of your sites processes and are a point of direct interaction with your clients.
However, they are completely neglected. Budgets are spent on more obvious areas with very [...]

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Chris Head