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Random ramblings, ideas and thoughts.

12 Feb 2009
Posted by Russell

Are easyJet using A/B testing on their email campaigns?

By coincidence I’m signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers emails from the company which landed in both inboxes as usual. This time however I noticed something different - even though the content of the emails and the discount [...]

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Russell
4 Nov 2008
Posted by karen

E-mail marketing - beware broken e-mails!

E-mail marketing is a powerful tool which is set to grow over the next few years. So why is it that more than 40% of these do not work in all e-mail clients?
The answer is simple. Building HTML e-mails is an art where the normal rules of HTML go out the window! [...]

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karen