Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players.
A large, well known online retailer recently appointed Webexpectations as their Email Service Provider (ESP) to plan and deliver effective email marketing campaigns with revenue as the Key Performance Indicator (KPI). However, email marketing isn’t only about driving conversions and sales. Email marketing is also used for:
Awareness – making your recipients aware of your products [...]
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]
For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to measure and record all of your customers that decide to phone rather than book online?
Webexpectations are the 1st and only UK agency to be tripled certified by Google. We’re now accredited as Google Analytics Authorised Consultants, Google Website Optimizer Authorised Consultants and we’re now a Google Adwords Qualified Company.
Why are the 3 badges important?
Google have formally recognised us as experts in driving targeted visitors to your site and then [...]
For all those addicted to monitoring and analyzing the traffic on your website, you will be very impressed with the newly available Google Analytics API for Adobe Flash.
We have Omniture installed but we’re not using it. Can we use Google Analytics instead?
Erm, yep you can easily install Google Analytics and not use that as well!
Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the [...]
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a [...]
