When the snow falls, you expect to sell more woolly hats and gloves. When it rains, umbrellas become the ‘must have’ accessory for the dryer pedestrian. You expect these things to happen because it is common sense but would you wager the price of a decent meal on the outcome of the weather…
Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players.
A large, well known online retailer recently appointed Webexpectations as their Email Service Provider (ESP) to plan and deliver effective email marketing campaigns with revenue as the Key Performance Indicator (KPI). However, email marketing isn’t only about driving conversions and sales. Email marketing is also used for:
Awareness – making your recipients aware of your products [...]
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]
For most hotel retailers tracking offline conversions that come in via the phone is a tricky dilemma. How do you get your web analytics package to measure and record all of your customers that decide to phone rather than book online?
Last week we ran a half day training workshop on Online Measurement and Google Analytics for the Association of Publishing Agencies.
We’re thrilled to announce that Webexpectations has become one of the first partners to join Google’s new Conversion Professionals (GCP) programme – a network of conversion experts that specialise in growing your online business through conversion rate optimisation…
Webexpectations are the 1st and only UK agency to be tripled certified by Google. We’re now accredited as Google Analytics Authorised Consultants, Google Website Optimizer Authorised Consultants and we’re now a Google Adwords Qualified Company.
Why are the 3 badges important?
Google have formally recognised us as experts in driving targeted visitors to your site and then [...]
For all those addicted to monitoring and analyzing the traffic on your website, you will be very impressed with the newly available Google Analytics API for Adobe Flash.
We have Omniture installed but we’re not using it. Can we use Google Analytics instead?
Erm, yep you can easily install Google Analytics and not use that as well!
