I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a [...]
Those of us that work in online marketing are very spoilt. With a well setup analytics solution we have access to 100’s of individual metrics about website/visitor interaction.
A common mistake we see clients making when choosing their analytics provider is confusing the fact that Google Analytics is free with it being ‘cheap’ or second rate.
Google Analytics is powerful, enterprise level, intuitive, user-friendly, feature rich, reliable, secure, fast and responsive.
Stop and think – what do you need from your analytics software?
You should [...]
Analytics software is a waste of money. Ok that isn’t strictly true, but I am trying to make an important point: Pay for insight not software.
You shouldn’t be investing in analytics software because it has widget x. You should be investing in analytics software to better understand your website, improve its performance and make more [...]
Fact: The majority of Google Analytics accounts are installed or used incorrectly.
Why: Because Google have made the process of setting up Google Analytics as easy as a-b-c. Anyone with basic technical skills can get it running, but quite often they make mistakes that reduce its accuracy and just as importantly its usefulness.
Let’s take a look [...]
“We used to get one enquiry a week in our country, we’re now getting three or four a day”
“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”
That’s the kind of feedback that puts a smile on our face when speaking with our clients, [...]
Webexpectations.com Ltd has today launched a new service designed specifically for those of you that have significant traffic volumes and would like to increase the conversion rate of that traffic.
The “ConversionWorks” service combines four of Google’s products and uses them to measure, analyse and improve the performance of your website and traffic streams.
“As traffic [...]
Ok, I’m going to start this post with a statement:
Chances are you are currently paying for Adwords phrases that are in no way related to your business and will never generate a sale or enquiry. So you’re throwing away a big chunk of your money.
Now that I’ve got your attention let me explain:
Question – do you really understand the way visitors interact with your site?
By that I don’t mean do you understand how many visitors your site receives a day. I mean do you really understand where they come from? What they look at? What elements they like? What elements they don’t like? Where they exit? [...]
Our design and marketing teams spend a LOT of time on answering one simple question – how best to get users from A to B?
A is typically Google.
B is often your ‘conversion’ – most probably your contact us page or your ‘thanks for your order’ page.
If you’re looking to drives sales through your website then [...]
