Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the competitors)
If [...]
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a lot [...]
Improving sales in a falling market is a priority for any company. Although it may sound like a dream, for many websites it’s a real possibility if you have the understanding and tools to make it happen.
Those of us that work in online marketing are very spoilt. With a well setup analytics solution we have access to 100’s of individual metrics about website/visitor interaction.
A common mistake we see clients making when choosing their analytics provider is confusing the fact that Google Analytics is free with it being ‘cheap’ or second rate.
Google Analytics is powerful, enterprise level, intuitive, user-friendly, feature rich, reliable, secure, fast and responsive.
Stop and think – what do you need from your analytics software?
You should [...]
Analytics software is a waste of money. Ok that isn’t strictly true, but I am trying to make an important point: Pay for insight not software.
You shouldn’t be investing in analytics software because it has widget x. You should be investing in analytics software to better understand your website, improve its performance and make more [...]
We’re hiring!
We’re looking for a first rate Adwords Account manager with a top notch understanding of Google Analytics.
Google Adwords / Analytics Executive
Working for Berkshire’s only Google Accredited partner, you will be working in a ‘hands on’ role, with a minimum of 2 years experience in the management and development of Pay Per Click (PPC) campaigns.
You [...]
Fact: The majority of Google Analytics accounts are installed or used incorrectly.
Why: Because Google have made the process of setting up Google Analytics as easy as a-b-c. Anyone with basic technical skills can get it running, but quite often they make mistakes that reduce its accuracy and just as importantly its usefulness.
Let’s take a look [...]
“We used to get one enquiry a week in our country, we’re now getting three or four a day”
“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”
That’s the kind of feedback that puts a smile on our face when speaking with our clients, [...]
