Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players.
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]
Russell Sutton, the MD of Webexpectations had been asked to present a Google webinar, hosted at Google, giving the listeners a step by step process to improve their site’s profitability and boost AdWords ROI.
Webexpectations are the 1st and only UK agency to be tripled certified by Google. We’re now accredited as Google Analytics Authorised Consultants, Google Website Optimizer Authorised Consultants and we’re now a Google Adwords Qualified Company.
Why are the 3 badges important?
Google have formally recognised us as experts in driving targeted visitors to your site and then [...]
Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the [...]
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a [...]
We’re always keen to hear what Google has to say about increasing conversions, and having recently received Google’s how-to guide were in high spirits at spotting a quote from our very own Chris Head:
Fact: The majority of Google Analytics accounts are installed or used incorrectly.
Why: Because Google have made the process of setting up Google Analytics as easy as a-b-c. Anyone with basic technical skills can get it running, but quite often they make mistakes that reduce its accuracy and just as importantly its usefulness.
Let’s take a look [...]
The Five Stages of Website Performance Improvement
The Fact: Many site owners believe that the only way they can increase the revenue their site generates is to increase its traffic volumes.
The Reason for this blog post: Site owners frequently come to us with great domains that have great rankings and significant traffic volumes. Yet these [...]
