I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a [...]
We’re always keen to hear what Google has to say about increasing conversions, and having recently received Google’s how-to guide were in high spirits at spotting a quote from our very own Chris Head:
Fact: The majority of Google Analytics accounts are installed or used incorrectly.
Why: Because Google have made the process of setting up Google Analytics as easy as a-b-c. Anyone with basic technical skills can get it running, but quite often they make mistakes that reduce its accuracy and just as importantly its usefulness.
Let’s take a look [...]
The Five Stages of Website Performance Improvement
The Fact: Many site owners believe that the only way they can increase the revenue their site generates is to increase its traffic volumes.
The Reason for this blog post: Site owners frequently come to us with great domains that have great rankings and significant traffic volumes. Yet these [...]
I am going to begin this blog post with a bit of background knowledge just to introduce you to the concept of the term ‘CAPTCHA’.
Have you ever been trying to fill out a registration form on a website when halfway through you’ve been asked to decipher a weird looking graphic of some squashed, distorted text [...]
The problem with web design, is that everyone uses websites and as such everyone has an opinion. This can sometimes be more of a hindrance than a help when redesigning your site as everyone’s opinion is valid but whose opinion is right?
This does raise an interesting question – who should have the final say on [...]
“We used to get one enquiry a week in our country, we’re now getting three or four a day”
“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”
That’s the kind of feedback that puts a smile on our face when speaking with our clients, [...]
Webexpectations.com Ltd has today launched a new service designed specifically for those of you that have significant traffic volumes and would like to increase the conversion rate of that traffic.
The “ConversionWorks” service combines four of Google’s products and uses them to measure, analyse and improve the performance of your website and traffic streams.
“As traffic [...]
Ok, I’m going to start this post with a statement:
Chances are you are currently paying for Adwords phrases that are in no way related to your business and will never generate a sale or enquiry. So you’re throwing away a big chunk of your money.
Now that I’ve got your attention let me explain:
I’m going to start my first post by writing about one of the most fundamental tools to the success of any website – Google Webmaster Tools – and every webmaster should use it. Here at Webexpectations.com we call it Google’s hidden pot of gold.
