Our analytics team have been working with Sony Music to implement a new Google Analytics tracking system for their Brightcove video players.
Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.
Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the [...]
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a [...]
E-mail marketing is a powerful tool which is set to grow over the next few years. So why is it that more than 40% of these do not work in all e-mail clients?
The answer is simple. Building HTML e-mails is an art where the normal rules of HTML go out the window! [...]
The Five Stages of Website Performance Improvement
The Fact: Many site owners believe that the only way they can increase the revenue their site generates is to increase its traffic volumes.
The Reason for this blog post: Site owners frequently come to us with great domains that have great rankings and significant traffic volumes. Yet these [...]
“We used to get one enquiry a week in our country, we’re now getting three or four a day”
“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”
That’s the kind of feedback that puts a smile on our face when speaking with our clients, [...]
Webexpectations.com Ltd has today launched a new service designed specifically for those of you that have significant traffic volumes and would like to increase the conversion rate of that traffic.
The “ConversionWorks” service combines four of Google’s products and uses them to measure, analyse and improve the performance of your website and traffic streams.
“As traffic [...]
Ok, I’m going to start this post with a statement:
Chances are you are currently paying for Adwords phrases that are in no way related to your business and will never generate a sale or enquiry. So you’re throwing away a big chunk of your money.
Now that I’ve got your attention let me explain:
