Those of us that work in online marketing are very spoilt. With a well setup analytics solution we have access to 100’s of individual metrics about website/visitor interaction.
We’re hiring!
We’re looking for a first rate Adwords Account manager with a top notch understanding of Google Analytics.
Google Adwords / Analytics Executive
Working for Berkshire’s only Google Accredited partner, you will be working in a ‘hands on’ role, with a minimum of 2 years experience in the management and development of Pay Per Click (PPC) campaigns.
You [...]
E-mail marketing is a powerful tool which is set to grow over the next few years. So why is it that more than 40% of these do not work in all e-mail clients?
The answer is simple. Building HTML e-mails is an art where the normal rules of HTML go out the window! [...]
The Five Stages of Website Performance Improvement
The Fact: Many site owners believe that the only way they can increase the revenue their site generates is to increase its traffic volumes.
The Reason for this blog post: Site owners frequently come to us with great domains that have great rankings and significant traffic volumes. Yet these [...]
“We used to get one enquiry a week in our country, we’re now getting three or four a day”
“me too, we’ve already had enough confirmed orders through in the past fortnight to cover the costs of the new website”
That’s the kind of feedback that puts a smile on our face when speaking with our clients, [...]
Webexpectations.com Ltd has today launched a new service designed specifically for those of you that have significant traffic volumes and would like to increase the conversion rate of that traffic.
The “ConversionWorks” service combines four of Google’s products and uses them to measure, analyse and improve the performance of your website and traffic streams.
“As traffic [...]
Ok, I’m going to start this post with a statement:
Chances are you are currently paying for Adwords phrases that are in no way related to your business and will never generate a sale or enquiry. So you’re throwing away a big chunk of your money.
Now that I’ve got your attention let me explain:
I’m going to start my first post by writing about one of the most fundamental tools to the success of any website – Google Webmaster Tools – and every webmaster should use it. Here at Webexpectations.com we call it Google’s hidden pot of gold.
Question – do you really understand the way visitors interact with your site?
By that I don’t mean do you understand how many visitors your site receives a day. I mean do you really understand where they come from? What they look at? What elements they like? What elements they don’t like? Where they exit? [...]
Our design and marketing teams spend a LOT of time on answering one simple question – how best to get users from A to B?
A is typically Google.
B is often your ‘conversion’ – most probably your contact us page or your ‘thanks for your order’ page.
If you’re looking to drives sales through your website then [...]
