Posted by Sheetal
They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]
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Posted by Russell
Ever wondered how Amazon came to dominate online retailing? Amazon’s conversion rate is reported to be as high as 9.6%* whilst the rest of the UK
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Posted by Sheetal
Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.
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Posted by Pat
Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
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Posted by Amie
91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the competitors)
If [...]
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Posted by Amie
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a lot [...]
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Posted by Doug
Russell will be speaking at this year’s Search Marketing World 2009 conference in Dublin, walking attendees through the best approach to take when using Mutlivariate testing to deliver landing pages that work.
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Posted by Russell
By coincidence I’m signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers emails from the company which landed in both inboxes as usual. This time however I noticed something different – even though the content of the emails and the discount [...]
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Posted by Doug
Let’s talk about forms.
Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They are a key part of your sites processes and are a point of direct interaction with your clients.
However, they are completely neglected. Budgets are spent on more obvious areas with very [...]
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Posted by Russell
The problem with web design, is that everyone uses websites and as such everyone has an opinion. This can sometimes be more of a hindrance than a help when redesigning your site as everyone’s opinion is valid but whose opinion is right?
This does raise an interesting question – who should have the final say on [...]
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