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Random ramblings, ideas and thoughts.

Posted by Sheetal

What do smart companies like The May Fair Hotel do in a recession?

They use the power of conversion rate optimisation, web analytics and multivariate testing to increase website sales and deliver a better experience for their customers.
Like several of the UK’s best known brands, The May Fair Hotel’s E-Commerce team understand the power of an intensive web analytics campaign coupled with multivariate testing.
They’ve commissioned ConversionWorks to run [...]

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Sheetal
Posted by Jack

Upcoming events

Russell will be speaking at this year’s Search Marketing World 2009 conference in Dublin, walking attendees through the best approach to take when using Mutlivariate testing to deliver landing pages that work.

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Jack