Russell Sutton, the MD of Webexpectations had been asked to present a Google webinar, hosted at Google, giving the listeners a step by step process to improve their site’s profitability and boost AdWords ROI.
Let’s talk about forms.
Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They are a key part of your sites processes and are a point of direct interaction with your clients.
However, they are completely neglected. Budgets are spent on more obvious areas with very [...]
I am going to begin this blog post with a bit of background knowledge just to introduce you to the concept of the term ‘CAPTCHA’.
Have you ever been trying to fill out a registration form on a website when halfway through you’ve been asked to decipher a weird looking graphic of some squashed, distorted text [...]
Ok, I’m going to start this post with a statement:
Chances are you are currently paying for Adwords phrases that are in no way related to your business and will never generate a sale or enquiry. So you’re throwing away a big chunk of your money.
Now that I’ve got your attention let me explain:
Google’s Website Optimiser is the latest addition to Google’s suite of web improvement and traffic generation tools, and has been available for a number of months now. We’ve been using it and so far we’re very impressed. Before we can understand where this new tool fits into our web marketing strategy, we first need [...]
