Every day we’re exposed to calls to actions: ‘contact us’ buttons, ‘register now’ and the infamous ‘click here’ links. When used properly, calls to actions (CTAs) can help increase conversions.
Paying attention to detail
If I told you we could increase your sales by 4.92% simply by changing one word on your website, would you believe me?
You’d be forgiven for saying “I don’t believe it!” but it was true in the case of USB-Flashdrive.co.uk
USB-Flashdrive.co.uk has been offering free printed and engraved logos on their flash drives [...]
91.4% increase in sales from one multivariate test on USB-FlashDrive.com
How was this achieved?
Using Google Analytics we identified a SERIOUS problem on the ‘get a quote’ page – plenty of people were arriving at the page but most of them didn’t fill out the form. Instead they were lost forever (probably to one of the [...]
I’m sure we are all familiar with Google and how successful a company they are. Part of that success is probably due to them continuing to test and improve their various websites and services.
One of the pages Google have tested heavily is their UK AdWords homepage. A brave step you might think, as a [...]
By coincidence I’m signed up to receive special offer emails from easyJet both at work and on my personal email. This week I received special offers emails from the company which landed in both inboxes as usual. This time however I noticed something different - even though the content of the emails and the discount [...]
Let’s talk about forms.
Virtually all sites have them. Forms to register, forms to submit, forms to buy, forms to upload, forms about forms! They are a key part of your sites processes and are a point of direct interaction with your clients.
However, they are completely neglected. Budgets are spent on more obvious areas with very [...]
The problem with web design, is that everyone uses websites and as such everyone has an opinion. This can sometimes be more of a hindrance than a help when redesigning your site as everyone’s opinion is valid but whose opinion is right?
This does raise an interesting question - who should have the final say on [...]
Our design and marketing teams spend a LOT of time on answering one simple question - how best to get users from A to B?
A is typically Google.
B is often your ‘conversion’ – most probably your contact us page or your ‘thanks for your order’ page.
If you’re looking to drives sales through your website then [...]
