Our Blog

Random ramblings, ideas and thoughts.

Posted by Pat

New Magento site launch – Born to Toddle

We’ve been busy creating a new Magento ecommerce store for on retailing start-up Born to Toddle. The new site specialises in combining high quality traditional and innovative products for 0 to 5 year olds.

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Pat
Posted by Russell

Video: Amazon’s use of multivariate testing to improve website sales

Ever wondered how Amazon came to dominate online retailing? Amazon’s conversion rate is reported to be as high as 9.6%* whilst the rest of the UK

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Russell
Posted by Sheetal

To change or not to change

Ch-ch-ch-changes

So it’s finally happened. Matt our resident technical wizard guru man has moved me onto Zimbra, our new e-mail server. It isn’t really shiny and new anymore; I’ve just been trying to avoid the move for so long. A designer scared of change… surely not!

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Sheetal
Posted by Jack

The impact of CAPTCHAs on website accessibility and conversion rates

I am going to begin this blog post with a bit of background knowledge just to introduce you to the concept of the term ‘CAPTCHA’.
Have you ever been trying to fill out a registration form on a website when halfway through you’ve been asked to decipher a weird looking graphic of some squashed, distorted text [...]

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Jack
Posted by Russell

What’s best? Making the best decisions for your web project

Any sizeable web project will require the client to make crucial decisions at key stages. Time and time again we see successful sites working because the right decisions are made for the right reasons.
Here’s our 20 second run down on making sure you’re making the right decisions:

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Russell
Posted by Russell

“How do you make a good website?”

A simple question with a complex answer. Here, I will kick off a series of posts which introduces a few of the ingredients which are vital for a web project’s success.
At a friend’s party last week, I had the pleasure of meeting a number of people for the first time. At some point in our [...]

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Russell
Posted by Craig

The relationship between accessibility and search engine optimisation

Accessibility, the process of making a website accessible to all users, has a number of commonalities with SEO (search engine optimisation). An accessible site ensures the main elements of a web page, including navigation, content, images and forms, are accessible to users. When a site is optimised for search engines, there is a very similar [...]

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Craig
Posted by Sheetal

User-centred design - what’s in it for me?

It’s not you, it’s me…
My temples are burning up, I can feel my cheeks flushing and I now resemble that odd shade of red lipstick 70 year old women wear to bingo. We’ve all felt it. Have you ever looked back at something you’ve created years ago and cringed? The crimson cheek experience was definitely [...]

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Sheetal