Heli-Beds
E-commerce with a bang - website development costs recouped within six weeks of launch.
Heli-Beds are one of the UK's fastest growing bed retailers with over 50 shops and a huge range of products. With a highly successful high street retail business in-place, they understood the potential that the internet offered.
The brief = ROI + ROI + ROI
The Heli-Beds website had to deliver and success or failure would depend on one thing - sales.
The work
Working closely with brand-marketing wizards Brand New Way, a detailed plan was developed for the branding, design and marketing of the new site.
The new site would be based squarely on the following key principles:
- User-centred design - easy and intuitive for shoppers.
- Conversion driven - clear calls-to-action, well presented product pages and a dead-easy checkout process.
- In-house management - powerful admin system allowing the Heli-Bed's team to quickly and easily control all aspects of the site.
The result
Within weeks of launch the Heli-Beds website became their biggest selling store, outselling their existing bricks-and-mortar shops.
- Full return on investment (ROI) of development costs within six weeks of launch.
- Consistent growth in online sales driven by local TV, Radio and Google Adwords campaigns.
- Google Analytics used to reduce cost-per-conversion and support aggressive growth plans.
