Envirowise
The Client
Envirowise is a government-funded programme of free, practical environmental advice to UK businesses.
Their assistance enables companies to increase profitability and reduce environmental impact by the reduction of waste.
'Minimise Waste, Maximise Profit' is an advertising campaign used to promote Envirowise to its target audience of UK businesses.
Overview
Webexpectations.com were commissioned to manage the online elements of Envrowise's Minimise Waste, Maximise Profit campaign.
A range of national press advertising and other offline marketing would drive users to the website, which was intended to play the key focal point for the campaign.
The site would need to instantly deliver the key message of the savings that could be made through Envirowise.
Crucial to the campaign's success would be encouraging businesses to contact Envirowise via the website, to find out more about their free consultancy services.
Our Solution
Working closely with the client and the offline design agency we developed a bold site using only black and white. Central to the design was the Minimise Waste, Maximise Profit strap-line which was animated using Adobe Flash for impact.
Clear sign-posts direct users to learn more about Envirowise or to try out a simple online calculator that calculates the likely savings a company could make by following Envirowise's advice.
The project was a great success with huge amounts of traffic driven to the site from the national advertising campaign. Most importantly though the site hit target for converting those visitors into enquiries for the Envirowise team to then follow up.
