Mizuno Golf
golf.mizunoeurope.com and www.art-of-forging.com
- Doubling of unique visitor numbers.
- Average time spent on the site increased by 180%
- 45% reduction is site management costs.
The Client
One of the world’s leading Golf brands, Mizuno have a reputation for producing high quality, high performance sports equipment.
Renowned and respected for their focus on research, design and development; Mizuno create cutting-edge sports equipment used by the world’s leading PGA and Ryder Cup Golfers.
The Brief
Mizuno's European website had to meet the needs of users in 27 countries and four languages.
The old European website had grown outdated and badly organised as content had been gradually added, bit-by-bit, over a number of years.
The new site would need to be engaging, user-friendly and accessible - competing with some of the world's best known golf brands such as Nike Golf and Ping.
The Results
A total site re-design and build. Since launch online traffic has rocketed with unique visitor numbers doubling and the average time spent on the site increasing by 180%.
Integration of Bamboo CMS - Webexpectations.com high-end content management system, has reduced site management costs by 45% and allowed Mizuno to focus their marketing budget on new projects such as their Art of Forging campaign.
