AkzoNobel - Let's Colour.
Creative design and build for AkzoNobel's flagship CSR project.
AkzoNobel are a Dutch multi-national company with brands such as Dulux, Glidden and Hammerite.
Each year the company runs a project called Let's Colour, a worldwide initiative to transform grey spaces with colourful paint.
AkzoNobel donates paint to communities in areas such as India, Brazil and East London to empower the local people to recolour their neighbourhood.
What did we do?
In stark contrast to the Let's Colour project the old website had become tired and dated.
The Webex team got to work breathing new life into the website with a top-to-bottom overhaul.
We worked through multiple mock-ups and iterations until the perfect design was reached. A new simpler, easy-to-use navigation was developed, based on our research and understanding of user journeys through the site.
- Enquiries and sign-ups to the Let's Colour project up dramatically
- User engagement, time-on-site and repeat visitors up dramatically
- Increased visitors and project exposure
- To see for yourself visit www.letscolourproject.com