Directline Holidays.
Conversion driven redesign, led by A/B testing.
The brief
Directline Holidays is recognised as one of the UK's fastest growing online travel agents and is listed in the Sunday Times Fast Track 100.
The travel group needed a complete design overhaul of their websites with a real focus on user-centred-design and conversions.
What did we do?
Using Google Analytics, A/B testing and user personas, the Webex team redesigned the site based on the needs of the customer.
Specific attention was paid to the checkout process - a common candidate for lost sales. A 'low friction', one-page check-out process was designed, that minimizes the effort required by the customer.
The result?
- User-friendly, intuitive e-commerce website
- Frictionless checkout process - smoother checkout, with reduced checkout abandonment
- Consistent look and feel across summer holiday and skiing websites
- To see for yourself visit www.Directline-Holidays.co.uk www.Directline-Skiing.co.uk
