Search Engine Optimisation (SEO)

Search Engine Optimisation that delivers sales and conversions.

We passionately believe that SEO should be about sales not traffic. The promise of more traffic or better rankings sounds enticing but it often doesn't translate into paying customers. Our SEO service is different - we still work relentlessly to improve your search engine listings, but from the outset we focus on delivering paying customers. Not pointless traffic that never converts.

For many this is a bitter pill to swallow and the change in mindset doesn't come easy, but the approach works. The logic is simple - would you rather your SEO delivered 1000's of visitors that have never and will never buy or 100's of visitors who all buy?

How do we do this?

From the outset we base our measurement of success on conversions not visitors. After all, this is the metric that matters. If your only way to determine success or failure is based on a metric that doesn't relate to profit, then you're chances of success are at best limited. Secondly, using our ConversionWorks methodology we identify the phrases that deliver results. Website Analytics holds the key to this process - it allows us to accurately track and measure the phrases that convert and those that don't. The difference is a scientific approach based on measurable data that is conclusive. Compare this with the more typical longstanding approach of short-listing key phrases based on 'best' judgement and guesswork.

Understanding Google

Success in Google doesn't come as a last minute after-thought. Our sites are designed and developed from the ground up with Google's requirements in mind. With over 10 years of experience, our specialist Google SEO team are helping clients to deliver both traffic and conversions from Google's natural listings.